Drafting Copy

A lot of interface design is writing copy. There are more words on a web page than anything else. The content is all words, words are in the navigation, it’s on buttons, in the headings, it’s everywhere.

I don’t think of myself as a copywriter and I don’t present my self as one, but it’s hard to draw a clear line between web design and writing copy. I have found myself having to learn more and more about writing effective copy as I design more and more applications.

I’ve put together a list of questions I run through when I’m putting words together. You don’t need to check everything off. This is not a recipe.

First Draft #

Second Draft #

Third Draft #

Fourth Draft #


Most of the links are affiliate links, please use them to show your appreciation for the time I spent putting this together.

  1. ‘The Ultimate Sales Letter’ by Dan Kennedy
  2. 'This book will teach you how to write better’ by Neville Medhora
  3. 'Scientific Advertising’ by Claude Hopkins
  4. 'The Boron Letters’ by Gary Halbert
  5. 'Spin Selling’ by Neil Rackham

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