Given the amount of advertising we are exposed to on a daily basis, most people now instinctively resist anything that feels like marketing.
People do not like being sold to.
In our hyper-connected social world, most people now hear about interesting ideas from each other. One way to sidestep the growing resistance to marketing is by finding ways to get people to talk to each other about your business.
Word of mouth is ultimately the most effective and most desirable form of marketing for any business.
THE IMPORTANCE OF FANS
My first experience designing a campaign based on helping people talk to each other was for a cafe in 2014.
We had a tiny amount of money to play with and just over a month to prepare.
The first step was to design a website. This was going to be the first glimpse of our business out in the world. We needed something to direct people to when we talked...
Continue reading →